夜色视频 student Natalie Wood '27 is bringing her own unique flair to promoting dining on campus as a Student Influencer.
Wood, a Rochester native who transferred to Nazareth from Butler University in the fall semester, applied to work with the university鈥檚 social media, and was contacted by Naz Dining Marketing Manager Kadijah Brack-Rowley to be a Student Influencer on the Street Team.
Nazareth was a part of Sodexo鈥檚 test pilot for Street Team program beginning in the Spring 2024 semester, Brack-Rowley said.
鈥淥ur focus has always been increasing the student voice in our dining program, and what better way to do that than having a team of students,鈥 Brack-Rowley said. 鈥淭he best part is each member having their own role, knowing that what they do matters and they all can focus in an area, and as one, become a huge influence on campus.鈥
There are three students on Naz Dining鈥檚 Street Team.
Wood said she loved the idea of being on the Street Team, and joined in January.
鈥淚 love social media, I鈥檓 always editing videos,鈥 she said. 鈥淲hen I was younger, my sister and I would make videos and edit them, so now I鈥檇 have an opportunity to do it in a professional sense.鈥
Wood also loves to talk and engage people, making this opportunity a perfect fit.
Her videos have included at , as she dines on campus, and a , for which she was able to use her knowledge of American Sign Language (ASL).
Wood is studying in the Communication Sciences and Disorders Program at Naz, and has been learning and using ASL since she was 10. She also works for Monroe County BOCES (Boards of Cooperative Educational Services) as a signing skills coach. She used that experience in her video, teaching viewers how to order coffee using ASL while spreading awareness of the month鈥檚 observation.
Wood said she focuses her videos on capturing her audience in the first few seconds, and keeping viewers engaged by being interesting and funny. She said she also likes to interact with dining employees in her videos, as she has heard from her friends and also knows firsthand how friendly and helpful the employees are.
鈥淲ith this role, I get to connect with my peers on a different level with food and trying new things, and being funny and honest. I鈥檝e even been recognized at the school for my videos,鈥 she said. 鈥淚 definitely think that even though it鈥檚 not that big of a role, it鈥檚 definitely a good resume thing for me, because it says I鈥檓 versatile and can do and excel in multiple different things.鈥
Brack-Rowley said she appreciates Wood鈥檚 work, and has noticed her videos bringing in more followers. Overall, since launching the Street Team, Brack-Rowley said she鈥檚 noticed an increase in student feedback, as students are seeing their representation in the dining program and engaging with it more.
鈥淔or example, I've noticed a lot will see friends doing tabling, and they stop by to take the survey because of that,鈥 she said. 鈥淥verall, having the Street Team in our dining program has increased the student approachability and shows that we truly care about the student experience.鈥澨
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Julie Long | Chief PR Officer | jlong2@naz.edu | (585) 389-2456 | (585) 781-8186 (cell)
夜色视频 is an inclusive community of inspired learners, educators, and changemakers who for 100 years have been driven by a bold commitment to action, empathy, equity, and leading innovation for the common good. Impact experiences are at the heart of a Nazareth education, preparing each student to discover within themselves the potential to cultivate positive change in their life's work, in any career field, and in a world that is constantly evolving and infinitely interconnected.
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Naz sophomore Natalie Wood, who is fluent in American Sign Language, teaches people how to order a coffee using ASL.